Free · The asset audit
You have twenty years of work. You have never counted it.
It’s on your hard drives, in your inbox, in cloud folders you forgot the password to, and on platforms that could change their minds on a Tuesday.
This is the sheet where you finally count it. Six pages, four sheets, about ninety minutes.
ONE EMAIL WITH THE SHEET IN IT. THEN THE OCCASIONAL ONE FROM ME. LEAVE WHENEVER YOU WANT.
The problem
“I don’t have any assets.”
I hear it constantly. Usually from somebody who’s been doing this for twenty years.
So I ask one question. Have you ever helped a client on a recorded call?
Yes. It’s always yes.
Then we go find the recording, and forty minutes of the best explaining that person has ever done is sitting in a folder called Zoom_2023_final_v2, doing nothing for anybody.
I had a client who’d written eight books before I ever met him. Serious operation, government contracts, the whole thing. Almost none of it had been digitized into anything usable. Eight books, just sitting there.
That’s not unusual. That’s typical.
Most business owners aren’t short on assets. They never learned to recognize what counts as one. There’s a pile of chips on the table and nobody has ever bothered to count them.
Count first. Build second. In that order, always.
I built this sheet because I got tired of having the same conversation. It’s the first ninety minutes of work I do with anybody, and now you can do it without me.
What’s on it
Four sheets. About ninety minutes.
Fifteen if you’re lying to yourself. I’ve done both. Ninety is better.
- SHEET ONEWhere your IP actually lives
Every location. Laptops, old machines you haven’t booted in years, cloud drives, USB sticks, email attachments, course platforms, the notebook in the drawer.
- SHEET TWOCount your chips
Your top ten assets by value, then three starred as the ones closest to done. Those three are the only ones you’re allowed to think about for the next thirty days.
- SHEET THREEPick your weapon
One AI platform, ninety days, no hopping. With a date field on it so you can’t negotiate with yourself later.
- SHEET FOURNotes
For the things you forgot you made.
The two hard ones
Nobody enjoys these questions.
The Death Test. If the machine you’re reading this on died tonight, what percentage of your life’s work dies with it? Write the real number, not the comfortable one.
The Delete Risk. What have you been thinking about cancelling, deleting, or quietly letting expire? An old site. A dormant forum. A platform you stopped paying for.
Name that second one and then leave it alone. I’ve undeleted twenty-five years of somebody else’s work one file at a time, logging in every morning while other people kept trimming faster than I could restore.
Nobody in that building wanted it. It became a course library, a community, and eventually an AI version of the man himself.
You can’t build a course on a pile you’ve never counted. You can’t train an AI on your voice when your voice is scattered across four drives and a dead laptop.
Garbage in, garbage out is not a slogan. It’s arithmetic.
Fit check
Who this is for
Business owners, consultants, and coaches who’ve been at this a while. You have a body of work behind you. You also have a business that stops the second you stop, and somewhere in the back of your head you know those two facts are related.
Who it’s not for
Anybody starting from zero. There’s nothing to count yet and this sheet will just make you feel bad. Come back when you have receipts.
Send it over
Count your chips.
Six pages. Four sheets. The whole thing lands in your inbox as a PDF a minute after you hit the button.
PRINT IT. FILL IT IN WITH A PEN. SOMETHING HAPPENS AROUND ASSET NUMBER SEVEN THAT DOESN’T HAPPEN IN A SPREADSHEET.