The podcast
Unfiltered & Unshakable
Conversation for business owners who are past the beginner stage and tired of being the only thing holding the operation together.
No hype, no hustle theater, no five-step frameworks invented on a whiteboard last Tuesday. Twenty years of doing this work, the parts that went well and the parts that cost me, and what I’d do differently.
Every episode
Start anywhere.
There’s no order to these. Pick a title that sounds like your current problem and go. Every episode page has the full transcript and the key notes, so you can read it in four minutes instead of listening for thirty if that’s your speed.
- Episode 41 ·
The Compounding Business: Why Systems Beat Hustle Every Time
Two kinds of business growth. Linear: you work, you get paid, you stop, it stops. Or compounding: you…
Episode 40 ·The Business You’re Avoiding Building
The last episode of a ten-episode block, and the one where Steve pulls the lens back. Most business…
Episode 39 ·The Follow-Through Gap
Most business owners don’t have an execution problem. They’re good at execution… that’s what built the business in…
Episode 38 ·Using AI Without Losing Your Voice
The number one objection Steve hears about AI: I don’t want to sound like a robot. Fair enough,…

Free download
You’ve been on more recorded calls than you can count.
Every one of them is a chip on the table. So is the white paper, the conference deck, the email you spent an hour writing because a client asked exactly the right question.
Count Your Chips is a six-page worksheet for finding the twenty years of work sitting on your drives, in your inbox, and on platforms you don’t own. Four sheets, about ninety minutes, no charge.
GET THE FREE SHEET →The room
The show is the front door. Unshakable AF is the house.
A room full of owners working on the same problems you keep hearing about on the show, with me answering questions in it.
Free to join. The F*ck It Switch is waiting when you get there.
LOOK AROUND INSIDE →